Funnel Draw / Integrations / Microsoft Advertising

Funnel Draw + Microsoft Advertising

The Microsoft Advertising connection is planned and not built yet. It will pull campaign performance reports (spend, impressions, clicks, conversions) for your Bing search and Microsoft Audience Network campaigns and show them on the steps they feed, next to the plan.

Start free Microsoft Advertising docs

Coming to Funnel Draw. Ad accounts · Sign in

How it works

Real spend on the step Each Microsoft Advertising campaign you link to a step will show its spend, impressions, clicks and conversions next to what the funnel planned.
Read-only by design The connection is planned to only read reports through the Microsoft Advertising API (Reporting service). Funnel Draw will never create, pause or edit your Microsoft Advertising ads.
Bing next to Google Search steps fed by Google Ads and Microsoft Advertising will each show their own real numbers, so you see which engine brings customers at the cost you planned.

How you'll set it up

Open Ad accounts
In Funnel Draw, open your workspace, then Integrations → Ad accounts. Microsoft Advertising is listed there as coming; once it's built, the workspace's owner or an admin will click Connect Microsoft Advertising.
Sign in with Microsoft and allow access
Microsoft's sign-in will open: sign in with the Microsoft account (personal, or work or school) that you use for Microsoft Advertising and allow access. Microsoft shows its one Microsoft Advertising permission; Funnel Draw will only read reports.
Pick the accounts
Back in Funnel Draw, tick the Microsoft Advertising accounts to bring in, including those you reach as a manager. Recent history will come in first, then each account updates every night.
Link campaigns to steps
On the canvas, open the step the campaign feeds (for example the ad step before your landing page) and link one or more campaigns to it. The step will then show the real numbers beside the plan, refreshed every night.

Ideas to try

When Bing clicks are cheaper, decide where the next dollar goes
A law firm sees Microsoft Advertising clicks at USD 4.10 against USD 6.80 on Google for the same keywords. It asks its AI to run what_if with 20% of the budget moved to Bing.
When an imported campaign underperforms, compare it with the plan
A B2B SaaS imports its Google campaigns into Microsoft Advertising and links both to the search step. The Microsoft campaign converts at half the plan, so it checks conversion tracking before raising bids.

Questions

Will Funnel Draw be able to change my Microsoft Advertising ads?

No. The plan is read-only: Funnel Draw will only request campaign performance reports through the Microsoft Advertising API (Reporting service). Microsoft Advertising has a single API permission (msads.manage) for its accounts, so read-only will be kept on Funnel Draw's side: it will only request performance reports.

What data will be kept, and for how long?

Only what the step needs: each campaign's name, ID and status, and its daily spend, impressions, clicks and conversions. No ad creatives and no data about the people who saw your ads. Google Ads, the live connection, keeps 13 months of daily numbers; Microsoft Advertising is planned to work the same way.

What happens when I disconnect Microsoft Advertising?

Disconnecting will delete its ad accounts, campaigns and numbers from the workspace, unlink them from your steps, and revoke Funnel Draw's access at Microsoft Advertising. You can also remove the app's access from your Microsoft Advertising account settings at any time.

Does it work for agencies that manage many Microsoft Advertising accounts?

That is the plan: sign in once with the Microsoft account that manages them, and each client account it can reach will be listed. Each client's account will go in that client's workspace.