Funnel Draw / Integrations / Meta Ads

Funnel Draw + Meta Ads

The Meta Ads connection is planned and not built yet. It will bring the spend, impressions, clicks and conversions of your Facebook and Instagram campaigns onto the funnel steps they feed, next to the plan, read-only.

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How it works

Real spend on the step Each Meta campaign you link to a step will show its spend, impressions, clicks and conversions next to what the funnel planned.
Read-only by design The connection is planned to only read reports through the Meta Marketing API (Insights API). Funnel Draw will never create, pause or edit your Meta ads.
Facebook and Instagram together Meta reports Facebook and Instagram placements in the same campaign, so one linked campaign will cover both on the step.

How you'll set it up

Open Ad accounts
In Funnel Draw, open your workspace, then Integrations → Ad accounts. Meta Ads is listed there as coming; once it's built, the workspace's owner or an admin will click Connect Meta.
Sign in with Facebook and allow read-only access
Meta's login window will open: sign in with the Facebook account that has access to your ad accounts in Meta Business Suite or Ads Manager, and allow the ads_read permission (read ad reports only).
Pick the ad accounts
Back in Funnel Draw, tick the ad accounts to bring in, including those your business portfolio shares with you. Recent history will come in first, then each account updates every night.
Link campaigns to steps
On the canvas, open the step the campaign feeds (for example the ad step before your landing page) and link one or more campaigns to it. The step will then show the real numbers beside the plan, refreshed every night.

Ideas to try

When Meta leads cost more than planned, ask why
A clinic sees Meta leads cost USD 31 against USD 20 planned on the Meta step, asks its AI why, and tests a new audience in what_if before moving budget.
When a Shopify store scales spend, check the whole funnel
A Shopify store links its Instagram prospecting and retargeting campaigns to their steps. The real cost per purchase shows retargeting is on plan and prospecting is 40% over, so it trims prospecting first.

Questions

Will Funnel Draw be able to change my Meta ads?

No. The plan is read-only: Funnel Draw will only request campaign performance reports through the Meta Marketing API (Insights API). It will ask only for Meta's ads_read permission, which Meta describes as access to the Ads Insights API to pull report information; it won't ask for ads_management, the permission that edits ads.

What data will be kept, and for how long?

Only what the step needs: each campaign's name, ID and status, and its daily spend, impressions, clicks and conversions. No ad creatives and no data about the people who saw your ads. Google Ads, the live connection, keeps 13 months of daily numbers; Meta Ads is planned to work the same way.

What happens when I disconnect Meta?

Disconnecting will delete its ad accounts, campaigns and numbers from the workspace, unlink them from your steps, and revoke Funnel Draw's access at Meta. You can also remove the app's access from your Meta account settings at any time.

Will it work with a business portfolio or an agency's access?

That is the plan: you sign in with your own Facebook account, and the ad accounts you can open in Ads Manager (yours, or shared with you through a business portfolio) will be listed for you to tick. An agency will tick each client's ad account in that client's workspace.