Funnel Draw / Integrations / WooCommerce

Funnel Draw + WooCommerce

WooCommerce orders reach Funnel Draw as purchase events with their totals, through Zapier, Make or n8n. WooCommerce's built-in webhooks post the full order object, which Funnel Draw's incoming webhook can't read directly.

Start free WooCommerce docs

Sales and leads · Webhooks

How it works

Real orders, real revenue See how many orders and how much revenue your funnel's checkout brought in.
Only completed sales Filter by order status so pending or failed orders don't count.
Works with any plugin stack Bookings and subscriptions have their own triggers and can be sent as their own events.

Set it up

Copy your incoming webhook URL
In Funnel Draw open Integrations → Incoming webhook and copy the private URL.
Start a Zap on an order
In Zapier, create a Zap with the WooCommerce app and the "Order" trigger. It fires when an order is created or updated, so add a Filter by Zapier step that continues only when the status is processing or completed.
Post a purchase to Funnel Draw
Add Webhooks by Zapier → Custom Request, Method POST, the incoming URL, and Data {"event": "purchase", "step": "Checkout", "value": <order total>}.
Or use Make
In Make, use the WooCommerce "Watch Orders" module, then HTTP → Make a request with an application/json body.
Test and check
Place a test order and check Integrations → Incoming webhook → recent events in Funnel Draw.

Ideas to try

When an order completes, record a purchase
A coffee roaster's WooCommerce store sends {"event": "purchase", "step": "Checkout", "value": 38} when an order reaches completed.
When a subscription starts, record it
Using the WooCommerce "Subscription" trigger, the roaster sends {"event": "subscription_started", "step": "Coffee club", "value": 25}.

Questions

Can I use WooCommerce → Settings → Advanced → Webhooks?

Not directly: WooCommerce sends its own order JSON, and Funnel Draw needs {"event", "value", …}. Put Zapier, Make, n8n or a small code step in between.

Why do I get several events for one order?

Zapier's Order trigger fires on updates too. Filter on status, and only send once per order.