Funnel Draw / Integrations / Shopify
Funnel Draw + Shopify
Each paid Shopify order can reach Funnel Draw as a purchase event with the order total, through Zapier, Make or n8n. Shopify's own webhooks use a fixed payload Funnel Draw can't read, so one of those tools does the mapping.
Sales and leads · Webhooks
How it works
- Orders next to the plan Compare real orders and revenue with the numbers your forecast expected at checkout.
- Upsells counted apart Send a different step name for upsell or bundle orders to see which offer pays.
- Abandoned carts too Send abandoned checkouts as their own event to see where buyers drop off.
Set it up
Copy your incoming webhook URL
In Funnel Draw open Integrations → Incoming webhook and copy the private URL.
Start a Zap on a paid order
In Zapier, create a Zap with the Shopify app and the "New Paid Order" trigger, and connect your store.
Post a purchase to Funnel Draw
Add Webhooks by Zapier → Custom Request, Method POST, the incoming URL, and Data {"event": "purchase", "step": "Checkout", "value": <total price>, "data": {"order": "<order number>"}}.
Or use Make
In Make, the Shopify "Watch orders" module followed by HTTP → Make a request (application/json body) does the same.
Test and check
Place a test order, then look under Integrations → Incoming webhook → recent events in Funnel Draw.
Ideas to try
When an order is paid, record a purchase
A Shopify skincare store sends {"event": "purchase", "step": "Checkout", "value": 64.5} for every "New Paid Order".
When a cart is abandoned, record a drop-off
The same store uses the "New Abandoned Cart" trigger to send {"event": "cart_abandoned", "step": "Checkout", "count": 1}.
Questions
Can I add Funnel Draw's URL as a Shopify notification webhook?
No. Shopify posts its own order JSON, and Funnel Draw needs {"event", "value", …}. Use Zapier, Make, n8n's Shopify Trigger node, or a small code step to reshape it.
Which order total should I send?
Use the total you plan with, usually the order total price; send it as a number, not text.
Where do orders appear in Funnel Draw?
Under Integrations → Incoming webhook → recent events today; showing them on the steps is being built.
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