Funnel Draw / Integrations / AppsFlyer
Funnel Draw + AppsFlyer
AppsFlyer's Push API streams installs and in-app events to your AppsFlyer address as they happen, with the media source and campaign. Purchases carry their revenue; sign-ups are counted by their event name.
Sales and leads · Webhooks
How it works
- Installs by media source Each install carries its media source and campaign.
- Purchases with revenue An in-app event with revenue counts as a purchase, in its own currency.
- Sign-ups and trials Events named like af_complete_registration or a trial are counted as sign-ups and trials.
Set it up
Create its address
In Funnel Draw open Integrations → AppsFlyer, pick the funnel and the step it counts on, and create AppsFlyer's address. Copy it: it's shown in full once.
Turn on the Push API
In AppsFlyer open your app → Integration → API access → Push API (AppsFlyer's Premium plans), add the address as an endpoint, format JSON, and tick installs and in-app events.
Link the steps
Link AppsFlyer on your Install step, and filter other steps to the event name they count.
Check it arrives
Send a test or wait for the next real event: it shows up under Latest events in the same panel, and on the step's Real results on the canvas.
Ideas to try
Plan vs real per campaign
A gaming studio sees which campaigns' installs reach the first purchase, against the plan's rates.
Questions
Which AppsFlyer plan do I need?
The Push API is part of AppsFlyer's Premium packages.
What isn't counted?
Re-engagements, re-attributions and SKAN postbacks (they arrive a day late and without a user).
More in Sales and leads
Draw it. Analyse it.
See it in action.
3 days free, no card.