Funnel Draw / Integrations / Adjust
Funnel Draw + Adjust
Adjust calls your Adjust address in real time with server callbacks: installs, and every in-app event you choose (sign up, trial, purchase), with the network and campaign that brought the person. Purchases carry their revenue.
Sales and leads · Webhooks
How it works
- Installs by network Each install arrives with its network and campaign, so the install step shows what really came in.
- Your in-app events Sign-ups, trials and purchases are counted by the event you attach the callback to; purchases carry the revenue Adjust tracked.
- Real time, no Zapier Adjust calls the address the moment the event happens.
Set it up
Create its address
In Funnel Draw open Integrations → Adjust, pick the funnel and the step it counts on, and create Adjust's address. Copy it: it's shown in full once.
Add a server callback in Adjust
In Adjust open AppView → your app → Server callbacks → Add callback (Classic setup), Method GET, and paste the address followed by the line Funnel Draw shows (its placeholders).
Choose the events
A Global callback brings installs. Add the same callback to each in-app event to count (sign up, purchase…).
Link the steps
Link Adjust on your Install step, and filter other steps to the event name they count ("sign_up", "purchase").
Check it arrives
Send a test or wait for the next real event: it shows up under Latest events in the same panel, and on the step's Real results on the canvas.
Ideas to try
Which network brings paying users?
An e-commerce app links Adjust installs to its Install step and purchases to its Purchase step, then asks its AI which network's installs turn into buyers.
Find the sign-up leak
A delivery app sees 9,000 installs but 2,100 sign-ups against a planned 4,000, and works on the onboarding step first.
Questions
Why {revenue_float} and not {revenue}?
Adjust's {revenue} placeholder is in cents; {revenue_float} is the amount itself, in the event's currency.
What isn't counted?
Sessions, clicks, impressions and uninstalls. Reinstalls count as installs.
Does Adjust sign its callbacks?
No: the address itself is the secret. Make a new one in Funnel Draw if it ever leaks.
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