Funnel Draw / Integrations / HubSpot (MCP)

Funnel Draw + HubSpot (MCP)

Connect Funnel Draw and HubSpot's connector to the same AI, and it can compare your real deals and contacts with what the funnel planned, then create the records, tasks or marketing email drafts a step calls for. Everything runs under your HubSpot permissions, and the AI asks before it writes.

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Tools your AI runs · Through your AI

How it works

Plan meets real pipeline The AI reads deals by source and stage from HubSpot and checks them against the close rate and deal value the funnel assumes.
Steps turn into CRM work Follow-up tasks, notes and marketing email drafts come from the step that plans them.
Your permissions, your records HubSpot's connector respects your user's access; it can't see more than you can.

Set it up

Connect Funnel Draw to your AI
In Funnel Draw, open Workspace → Integrations → Claude and ChatGPT and copy https://app.funneldraw.com/mcp. In Claude, go to Customize → Connectors → + Add → Add custom connector, paste it and connect; in ChatGPT, go to Settings → Apps → Advanced settings, turn on Developer mode, then Create app with the address and OAuth. Sign in to Funnel Draw and pick the workspace the AI works in.
Connect HubSpot to the same AI
In Claude, go to Customize → Connectors → Browse connectors, find HubSpot and connect; in ChatGPT, add the HubSpot connector from the apps directory. Sign in to HubSpot and approve; a Super Admin or a user with App Marketplace permissions does the first setup. Other MCP clients use https://mcp.hubspot.com.
Ask for the comparison or the work
For example: "Read my B2B SaaS demo funnel, then pull last quarter's HubSpot deals from the webinar source. Compare demo-to-close rate with the plan and tell me where it differs."
Review in HubSpot
Check any task, note or email draft the AI created in HubSpot before it's used; marketing emails stay drafts until you send them.
Note the result on the step
Ask the AI to add the HubSpot link and what it made (the real rate next to the plan) to the step's notes with update_funnel, or paste it on the step yourself in the canvas. The next time the AI reads the funnel with get_funnel, it sees what is already done.

Ideas to try

When the quarter ends, HubSpot's real close rate goes on the step
A B2B SaaS's AI pulls webinar-sourced deals, finds a 14% close rate against a planned 20%, and runs what_if in Funnel Draw to show the money effect.
When the nurture step is planned, HubSpot gets the email drafts
The AI writes the three nurture emails from the step and creates them as HubSpot marketing email drafts.
When demos are booked, follow-up tasks are created
An agency has the AI create a follow-up task per new demo deal, timed as the funnel's follow-up step says.

Questions

Does Funnel Draw connect to HubSpot directly?

No. Funnel Draw has no direct HubSpot integration. Your AI holds two connections, Funnel Draw's MCP and HubSpot's own, reads the step from one and works in the other. Funnel Draw never sees your HubSpot login.

Can it delete my HubSpot records?

Reviews of HubSpot's connector report that it doesn't delete records; it creates and updates them under your permissions. Check the current list in HubSpot's knowledge base.

Is this the same as sending HubSpot events to Funnel Draw?

No. This page is about your AI working in both tools. To post HubSpot events into Funnel Draw's incoming webhook, use Zapier, Make or n8n to map the fields.